The US, Rep. of Ireland, N. Ireland, Scotland and Wales didn't qualify. England will be beaten in disgrace by a minnow or beaten on penalties in the quarter-finals. That means 90% of EliteGamer.com readers will have plenty of time on their hands to digitally recreate the Soviet Soccer Sojourn to their liking.
Dropping a bombshell pre-E3 is an effective way to steal the thunder that anything else at E3 creates and Bethesda probably has a bombshell or two ready to go.
There are still some publishers and devs with the backbone to release full games. However, it is getting rarer that we can enjoy a game without horrific Bernaysian voodoo trying to wrench our wallets back open.